As a chain brand, the profit model of a business email list brand that increases the unit price of customers must be a single store to make profits, and its ability to resist risks is weak. The profit model of brands that lower the unit price of customers must be able to control the upstream supply chain, and don’t talk about thousands of chains without the supply chain.
Knowing this profit model, you will not go the wrong way when you cut chain brands. If your positioning is like HEYTEA, and you want to build 10,000 franchised chain stores, this model will not work, it will definitely fail, and there is no emergency.
Internet companies rely on one word to make money: advertising. Internet companies are the way to monetize traffic, and the best way to monetize with traffic is advertising.
I learned a sentence when I was doing self-media, don’t think about the method of monetization at the beginning, as long as you have traffic, a lot of money owners will come to you with money .
I have made a lot of apps. Taking tools and educational apps as examples, the profit model is still relatively simple. Every day, we have hundreds of thousands of PVs, and we have access to advertisements. As long as there are clicks, we will make money.
The profit model of pure tools can be said to be extremely foolish. The education APP is different. The profit model is that there is traffic at the front end, and the traffic is put into the course or e-commerce product to run. It is found that the profit model of the course has worked.
Before, our tool APP also let go of the entrance of e-commerce, and basically no transactions were made. We have determined that advertising and value-added services are still the main monetization.