Two local medical practices in my area recently merged, and now they’re struggling to create a unified brand. Their logos, colors, and messaging all clash, and patients seem confused about who’s who. I offered to help them research options. Do you know any solid healthcare branding agencies that specialize in rebranding situations like this?
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I’ve actually seen this happen before with two dental clinics near my old neighborhood. After they merged, their signage looked like a mix-and-match puzzle, and patients kept calling the wrong office. What really helped them was bringing in branding experts who focused on healthcare, not just generic design. It made a huge difference once everything felt consistent. If you’re researching options, this blog might be a good starting point: branding in healthcare . It explains the process clearly and gives solid rebranding tips.