I don't know if you have ever encountered such a situation. You just discussed the digital products you are interested in with your friends, and then turned back to open the shopping software. The product pushed on the homepage "just happens" the phone you discussed with your friends just now.
In this era of big data flooded with Buy email list recommendation algorithms, we can indeed easily browse interesting news, videos, and products, but it is also easy to create an "information cocoon", and even unknowingly "contribute" our own private information.
On March 1, the "Regulations on the Administration of Algorithm Recommendations for Internet Information Services" jointly issued by the Cyberspace Administration of China and other four departments came into effect. The "Regulations" clearly require that all types of Internet companies that provide algorithm recommendation services protect users' right to know about algorithms and the right to choose algorithms, and should provide users with options that are not tailored to their personal characteristics, or conveniently close the option of algorithm recommendation services, and "Establish and improve the mechanism of manual intervention and user's autonomous choice".
With the official implementation of the "Internet Information Service Algorithm Recommendation Management Regulations", up to now, according to incomplete statistics, including Douyin, Kuaishou/Today's Toutiao, WeChat, Taobao, Baidu, Dianping, Weibo, Xiaohongshu, etc. This mainstream application has fully launched the recommendation algorithm close button, allowing users to close the "personalized recommendation" algorithm with one click in the background.
The question is, if there is a button in the app to turn off the algorithm recommendation, will you really choose to turn off the algorithm recommendation? Many people are confused by this.
After turning off the recommendation algorithm, can users see a wider world, or an unfamiliar field that makes them feel uncomfortable?