Advertising has become a part of online life. In the process of using APP, advertisements attract users' attention in various forms, such as: open-screen advertisements, rewarded videos, information flow advertisements, full-screen advertisements, etc. And advertising monetization has also become one of the ways to profit from products. After all, for products, the key steps to support the survival of the product when realizing the closed loop and profitability of the business model. This article will talk about the realization of advertising in products.
The purpose of advertising monetization is to make the product profitable, realize the balance of income and expenditure, make the business become positive, buy more traffic from advertising channels, continue to iterate on the product, and Fax List provide users with high-quality content and services. Advertising monetization is the income earned by users watching other people's advertisements on the platform. Advertisers will place advertisements on advertising platforms, and developers will request advertisements from advertising platforms to display them to users.
Advertising billing types include CPC (billed according to clicks), CPM (billed according to exposure), CPS (billed according to sales), CPT (billed according to time period), CPA (billed according to performance), etc. different types of income. Among them, CPM is charged according to the amount of exposure, and the charge is based on thousand impressions. If the price per thousand impressions of an ad is 10 yuan, then CPM=10. It doesn't take into account whether the user clicks, as long as the ad is rendered. Advertisers need to pay advertising fees to the platform. In the case of a certain amount of traffic, the better the CPM, the higher the income.