According to Drift ’s latest report on conversational marketing , buyers are now using chatbots to solve purchase problems 92% more times compared to 2019 . The report also shows that slow response times can deter buyers - causing them to leave your site and look for solutions elsewhere. Free Guide:
The Ultimate Inbound Marketing Strategy Playbook for 2022 This proves what we already know: the way we communicate today fundamentally changed. We're used to apps, social media, and personal conversations at our fingertips, so we want the same experience in the buying process.
This means that our prospects not only want us to help them solve their problems and answer their questions, they want us to do it right away. After HubSpot added chat to its product pages, conversions increased by 160%. Since we started using chatbots and other conversational tools on our website at IMPACT, we've also completed many transactions that might not have happened if the conversation hadn't happened at the time.