Informative. Engaging. Entertaining. Inspiring. Interactive content is a rising B2B marketing star, allowing brands to break free of their “boring-to-boring” reputations to give their audiences bold, beautiful, badass experiences.
And to make it increasingly easy for B2B content marketers to deliver those interactive experiences, interactive content tools—from simple web-based tools to robust platforms—have proliferated.
But here’s the thing: From upping marketing efficiency to collecting unique audience data insights, the beauty and utility of many interactive content tools extends well beyond content creation and delivery.
So, if you truly want to make the most of your interactive content investments, you should take care in making the most of your tools of choice. How? Here are a few tips.
#1 – Take advantage of templates to boost efficiency.
You’re busy—and so is your graphic designer or design team. And 工作职能邮件数据库 unfortunately, when you’re strapped for time and resources, content innovation can take a back seat and the “static-only status quo” lives another day.
But you don’t have to build an interactive content asset from the ground up. Interactive content tools come stacked with templates—most of which can be optimized and customized for your brand and audience. By leveraging templates, you can maximize efficiency and get content in front of your audience faster.
For example, Ceros—which is a more advanced interactive content tool—offers a template gallery that includes templates for case studies, content hubs, eBooks, infographics, lookbooks, short- and long-from quizzes, and the list goes on.
Example of Ceros Template
In addition, some interactive content tools give you the ability to create your own templates, which is an excellent feature to take advantage of if you’re creating a content series or if you’d like specific design elements to be the same throughout every piece you create.
SnapApp, which now bills itself as lead qualification platform for marketers, is a great tool for creating interactive quizzes. And the SnapApp team offers a super simple five-step process for creating a template.